Marketing Essentials

Click on the links under Student at the left to access feature-related activities.

Chapter Activities

Use the Chapter Activities pull-down menu at the left to access Chapter Practice quizzes and other activities.

Section Resources

Section Resources include answers to After You Read features, section summaries, graphic organizers, and answers to practices. To access the Section Resources , select a chapter from the chapter pull-down menu at the left, then select a section from the section pull-down menu.

Textbook Resources

Click an item at the left under the heading Textbook Resources to access an annotated marketing plan, math review, math exercises, and more.

Click an item at the left to access teacher resources, including information about standards, answers to student activities, and more. These resources are available at no charge to users of the Teacher Wraparound Edition of Marketing Essentials. At the prompt, please enter the user name “marketing09” and the password. The password is the last word on page TM 45 of the Teacher Wraparound Edition